| A | B |
| interest | A feeling that attracts special attention to an object or a matter. |
| aptitude | A natural talent for a certain physical or mental skill. |
| ability | The capacity to perform a certain skill, which must be developed through training and practice. |
| personality | The total combintion of an individual's behavior expected of all employees. |
| value | Objects, beliefs, and principles that are important to each individual. |
| self-actualization | The need to be everything one is capable of becoming. |
| peer | Person of the same age and social group. |
| culture | The beliefs and customs of a racial, ethnic, religious, or social group. |
| lifestyle | The way an individual or group of people chooses to live. |
| goal | The aims a person wants to reach. |
| standard | A means to determine if goals have been reached. |