| A | B |
|---|
| advertising | any paid form of communication through mass media directed at identified consumers to provide information and influence their actions |
| buying motives | The reasons consumers decide what products and services to purchase |
| channel of distribution | The route a product follows and the businesses involved in moving a product from the prodcuer to the final consumer. |
| product | everything a business offers to satisfy a customers needs. |
| distribution | the locations and methods used to make a product or service available to the target market |
| effective communication | the exchange of information so there is common understanding by all participants |
| marketing | the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives |
| marketing mix | the blending of the marketing elements |
| marketing research | finding solutions to problems through carefully designed studies involving consumers |
| marketing strategy | a company's plan that identifies how it will use marketing to achieve its goals |
| personal selling | direct individualized communication with prospective customers to assess their needs and assist them in satisfying those needs with appropriate products and services |
| price | the money a customer must pay for a product or service |
| promotion | any form of communication used to inform, persuade, or remind |
| services | intangible activities that are consumed at the same time they are produced |
| target market | a specific group of consumers that have similar wants and needs |
| marketing orientation | considers the needs of customers when developing a marketing mix |
| final consumers | persons who buy products and services for their own use |
| business consumers | persons, companies, and organizations that buy products for the operation of a business. |
| intangible | no physical form |
| perishable | the availability of a service must match the demand for that service at a specific time |
| heterogeneous | there will be differences in the type and quality of service provided |
| channel members | the businesses that take part in a channel of distribution |
