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Java Games: Flashcards, matching, concentration, and word search. |
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Marketing: Chapter 1 Vocabulary
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| marketing | the process of planning, pricing, promoting, selling, and distributing products to satisfy customers' needs and wants |
| industrial market | businesses that buy products to use in their operations; also called the business-to-business market |
| market share | a company's percentage of total sales volume generated by all competition in a given market |
| target market | a group of people identified as those most likely to become customers |
| marketing mix | the four basic marketing strategies, called the four Ps: product, place, price, and promotion |
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Chichester High School |
| Boothwyn, PA |
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