| A | B |
|---|
| Visual merchandising is a form of promotion because its artistic aspects focus on the customer’s _____________________________. | emotional buying motives. |
| The storefront projects a brand identity and distinguishes a store from its ________________. . | competitors |
| _________________ are considered valuable tools for enhancing the shopping experience. | mannequins |
| Score Sporting Goods always has a display with mannequins engaged in actual season-appropriate sports. How would you describe the settings for such displays? | realistic |
| Lighting draws ____________ to store areas and specific products. | attention |
| A new retail clothing store whose target market is girls, ages 14-21 should use ____________ and bright lighting to attract customers. | strong colors |
| A display of CDs by a popular Alternative band was not attracting much attention in a music store. The CDs were overshadowed by a large flat-screen monitor playing the band’s music video. What did the display lack? | focal point |
| A shoe store owner wants to create a display that emphasizes the comfort and freedom of movement of certain shoes. To create this effect, a visual merchandiser should integrate what type of lines into the display? | curved |
| An elaborate display of utensils and various pans needed for cooking a Thanksgiving meal would be what type of display? | related-merchandise display |
| Leni placed two pots of daffodils on each side of a table. In the middle of the table, she positioned a tall vase of sunflowers. Then she scattered rose petals over the remaining table space. The type of balance achieved in her display is called ____________________ balance. | formal |
| What part of the store layout includes the aisles? | the selling space |
| ____________________ is an artistic display element that is very popular for holiday and children’s merchandise displays that should be used sparingly. | motion |
| To create a focal point and keep the customer’s eye moving up and center, a(n) ____________________ is a good geometric shape for a display. | triangle |
| The primary purpose of visual merchandising is to coordinate all of a business’s physical elements in order to project a particular ____________________ to customers. | image |
| Entrances to stores should promote customer convenience and assist in store ____________________. | security |
| Cleaning and repairs are essential for display ____________________ so that displays look attractive to customers. | maintenance |
| Store space that is devoted to lounges, restaurants, and seating areas is called ____________________ space. | customer |
| The store IKEA provides many ____________________ displays that show model kitchens, bedrooms, and living rooms. | architectural |
| Green, yellow-green, and yellow are known as ____________________ colors because they are next to each other in the color wheel. | adjacent/analogous |
| a display case, counter, or bench | fixture |
| the physical outline of a display | shape |
| a spot that attracts attention first | focal point |
| shows merchandise, provides customers with information | interior display |
| the relationship between and among objects in an arrangement | proportion |
| the visual and artistic aspects of presenting a product | display |
| stand-alone structures that serve as promotion devices | POPs |
| the sign showing a business’ name | marquee |
| the combination of entrances, window awnings, and other exterior building characteristics | storefront |
| found on opposite sides of a color wheel, they create contrast | complimentary colors |
