| A | B |
|---|
| Art | Illustrations and photographs used to convey meaning and add appeal |
| Balloon | A circle or bubble enclosing copy in an illustration |
| Bleed | A print effect in which a color, object or image appears to run off the edge of a page. |
| Caption | Brief descriptive text accompanying an image or chart.. |
| Dropped Cap | An enlarged character at the beginning of a paragraph |
| Running Headline/Footers | Running text at the top and/or bottom of a document. |
| Jumpline | Line which tells readers which page to refer to for the continuation of an article. |
| Pull Quote | Quotation taken directly from the body of the article. |
| Rules | Horizontal or vertical lines that can be applied to paragraphs, text boxes, and objects in a publication. |
| Side Bar | Square box filled with information related to the main story or to a completely separate article. |
| Text Box | Container for text that can be placed and formatted independently of other text. |
| Watermark | A semitransparent image in the background of printed material |
| Endmark | A symbol that indicates the end of an article or news item |
| Reversed Text | Text that is the opposite to what the reader is accustomed. |
| Margin Guide | Lines that indicate the space between the edge of the page and the document contents |
| Column Guide | It control the flow of text within columns and keep text out of the gutter (space between columns) |
| Ruler Guide | Are used to align objects consistently |
| Grids | Are guidelines used to ensure consistent placement of logos, graphics, and other objects throughout multiple documents, such as a print media kit |
| Templates | A standard pre-formatted layout which may contain a color scheme, font scheme, pictures, and preset margins. |
| Page Size | Publications can vary in size |
