| A | B |
|---|
| above-the-line expenses | All the expenses of movie production that occur before actual production begins |
| Acoustics | The term for the way sound travels and reverberates through a building or venue. |
| Affiliate | A group of television networks. |
| affinity sport | A sport that is less popular than traditional sports |
| Agent | A person who represents an athlete |
| amateur athlete | Any athlete who does not get paid for playing a sport. |
| ambush marketing | Advertising for an event without actually sponsoring the event |
| Amphitheater | Any theater in the shape of an arc |
| Arena | An indoor stadium usually used for basketball and hockey |
| arena football | Football played indoors on a basketball-court-sized field |
| Bandwidth | A technical term that describes the amount of data a communication channel can handle at any one time. |
| below-the-line expenses | All the expenses of movie production that occur after actual production begins |
| bowl game | Championship football games played by invited teams at the end of the collegiate football season. |
| broadcast web | A group of television networks |
| charity tournament | A tournament or sports event held as a fund-raiser for a charitable organization. |
| clickstream data | Data collected each time an Internet user clicks a mouse on an Internet page. |
| Club | A small indoor venue |
| collective bargaining | A process through which a group of employees negotiates as a single unit with management or team ownership. |
| college sports | Sports played entirely by students actively enrolled in colleges and universities. |
| Collegiate | Describing college-level sports. |
| Conference | A group of sports teams from a similar region and level of play. |
| convention center | A large indoor venue with many rooms that can be used for meetings and usually one or more very large rooms that can be set up in different ways to accommodate trade shows of different sizes. |
| Cookie | A small |
| costume designer | On a movie or television production |
| couch potato | A person who prefers to sit on the couch and relax |
| culture travel | Travel that focuses on cultural events such as theater |
| Cybercast | A broadcast of a live entertainment or sports event over the Internet. |
| direct to video | A process by which a movie is released on video without first being screened in theaters. |
| Director | The person with final authority over the creative aspects of a film or television production |
| director of photography | The chief photographer on a movie |
| Distributor | A company or organization responsible for distributing a movie to theaters and other exhibitors or sellers |
| e-commerce | Sales of products or services over the Internet. |
| Ecotourism | Travel aimed at helping people enjoy the outdoors |
| Emmy | The award presented for work in television |
| Endorsement | Public expression of support for a product |
| Entertainment | Anything for which people are willing to spend money to watch |
| ESPN | An all-sports television network. |
| e-tickets | Travel tickets that allow someone to travel without carrying a paper ticket; usually purchased over the Internet. |
| Evergreen | Any product that remains popular and valuable year after year. |
| feature film | A movie that is at least an hour long and intended for theatrical release. |
| feature presentation | The main movie to be presented during a screening. |
| focus group | A small group of people invited to a sneak preview of a movie in order to gauge their reaction to a film |
| Gaffer | The chief lighting technician on a television or movie set. |
| Grammy | The award presented by the National Academy of Recording Arts and Sciences. |
| Grip | The person on a movie or television set responsible for adjusting and positioning the production equipment. |
| gross impression | The number of times per advertisement |
| Hype | Overzealous praise and advertising; common for big-budget films. |
| independent film | Movies created without the backing of a major film studio. |
| Intermission | A break in the middle of a live performance |
| License | A legal agreement allowing someone to reproduce a team's logo or an individual's name or likeness in marketing in exchange for money. |
| location manager | On a movie or television production |
| luxury suites | Private boxes in stadiums that provide luxurious seating in a private room |
| MLB | Major League Baseball; the league for professional baseball. |
| MP3 | A free software program that allows digital reproduction of music. |
| MPAA | Motion Picture Association of America. The organization that provides certificates for films and rates films for appropriateness for a certain audience. |
| NBA | National Basketball Association; the major league for professional basketball. |
| NCAA | National Collegiate Athletic Association. The governing body of collegiate athletic programs. |
| NFL | National Football League; the major league for professional football. |
| niche travel | Travel that focuses on recreational activities or a specific interest such as golf or adventure sports. |
| Oater | A Western; a movie set in the pre-Civil War U.S. west. |
| opening weekend | The weekend when a movie first plays in theaters; often foretells the movie's eventual success. |
| Oscar | The nickname for an Academy Award; the award presented by the Academy of Motion Picture Arts and Sciences. |
| P&A | Prints and advertising; refers to the cost of producing the actual projectable version of a film and its advertisements. |
| PBA | Professional Bowlers Association |
| performing arts | Refers to live theater |
| personal seat license | A process by which a person buys from a sports team the right to buy season tickets. |
| PGA Tour | The major league of professional golf. |
| players' associations | Labor unions of professional sports players. |
| Postproduction | All aspects of film production that occur after filming |
| Premiere | The first official public screening of a movie |
| Preview | A short film created to promote a film or television show. Also called a trailer. |
| Producer | The person with financial control and responsibility for a movie or television production. |
| product placement | The act of negotiating agreements to place branded products in a movie or television production in order to gain exposure for the product and build brand identity. |
| production designer | The person responsible for the basic physical look of a movie or television production |
| professional athlete | Any athlete who is paid for playing a sport |
| prop master | Officially the property master |
| recreational activities | Activities not associated with educational institutions |
| recreation marketing | Marketing related to recreational activities |
| Return | The profit from a sports or entertainment event or from sponsorship. |
| Royalty | A sum paid to an individual or group in exchange for using their name or likeness in marketing. |
| Sampling | Including a sample of one artist's music on a recording for another artist. |
| Scout | A person who locates athletes who might potentially be recruited for a college or professional sports team. |
| Screening | The showing of a film |
| script analysis | A very early stage in the development of a television or movie production which involves reviewing a script to determine if it can be made into a successful production and determining its target audience. |
| self-indulgence travel | Luxury travel that usually includes gourmet food and excellent hotels and resorts. |
| Sequel | A movie that continues the story or characters presented in a previously filmed movie. |
| set decorator | The person on a movie or television production who is responsible for all the fixed things on the set |
| sneak preview | An unannounced screening of a movie before its official premiere. |
| Spectator | Any person who watches |
| Sponsor | Any individual |
| sports camp | A summer camp where children learn sports techniques and skills in an intensive environment |
| sports clinic | A one or two-day intensive event in which students concentrate on a specific sports skill |
| sports marketing | Using sports to market products. |
| sports franchise | A sports team |
| spring training | Pre-season training for professional baseball teams |
| Stadium | A very large outdoor venue |
| stealth marketing | Advertising for an event without actually sponsoring the event |
| supporting feature | A feature film that appears prior to (on a double-bill) a feature presentation. |
| theme park | An entertainment venue that includes rides |
| Tony | The award presented for excellence in live theater |
| Trailer | A short film created to promote a film or television show; also called a preview. |
| unit publicist | The publicity director |
| university venue | Any venue located on the campus of a college or university. |
| Venue | Any site where a sporting or entertainment event takes place. |
| vertical integration | The condition when a company owns several areas of the same industry. In entertainment |
| wide release | Describes a movie that is shown in more than 2 |
| WNBA | Women's National Basketball Association. The major league of professional women's basketball. |
