A | B |
 | smart people pick the fast way home |
 | Anyone can get rich - bandwagon |
 | buy the right one and save the environment |
 | join the navy and get a girlfriend |
 | any other drink is fake |
 | don't vote for a president who censors the press |
 | its good because its American |
 | the best people use this product on food |
 | sexy people drink coke |
 | buying bonds saves babies |
 | testimonial by positive association - Santa |
 | be afraid - you could die unless you take our pill |
 | fun people drink this soda |
 | $$ color means better product - snob apeal |
 | buy our stuff, get a cute boyfriend |