A | B |
attribute-based good | products in which a variety of differences exist, and the consumer considers a number of factors to determine the best value |
brand | a unique name, symbol, or design that identifies a product, service, or company |
emergency goods | products or services that are purchased as a result of an urgent need |
guarantee | a general promise or assurance of quality |
image | a unique, memorable quality of a brand |
impulse goods | items purchased on the spur of the moment without advance planning |
market analysis | identifies a business''s strengths and weaknesses and the opportunities and threats it faces |
marketing plan | a clear written description of the marketing strategies of a business and the way the business will operate to accomplish each strategy |
marketing strategy | the way marketing activities are planned and coordinated to achieve an organization''s goals |
mission | the nature of the business or the reasons the business exists |
positioning statement | a specific description of the unique qualities of the marketing mix that make it different from the competition and satisfying to the target market |
price-based goods | products that consumers believe are similar but have significant price differences |
product life cycle | identifies the stages a product goes through from the time it enters the market until it is no longer sold |
specialty goods | products that have a strong brand loyalty |
staple goods | products that are regular, routine purchases |
unsought goods | products that consumers do not want to buy |
warranty | a specific written statement of the seller's responsibilities related to the guarantee |