| A | B |
| variable | concept whose value changes from case to case |
| measurement | procedure for determining value of variable in a specific case |
| reliability | consistency in measurement |
| validity | precision in measuring exactly what on intends to measure |
| correlation | relationship by which two (or more) variables change together |
| cause and effect | relationship in which we know that change in one (independent) variable causes change in another (dependent) variable |
| interpretive sociology | study of society that focuses on the meanings people attach to their social world |
| critical sociology | study of society that focuses on the need for social change |
| gender | personal traits and social positions that memebers of a society attach to being female or male |
| research method | systematic plan for conduction research |
| experiment | research method for investigating cause and effect under highly controlled conditions |
| survey | research method in which subjects respond to a series of statements or questoins in a questionnaire or an interview |
| participant observation | research method by which investigators systematically observe people while joining in their routine activities |
| stereotype | exaggerated description that is applied to every person in some category |