| A | B |
|---|
| advertisement | a public announcement that tells what is good or special about something |
| persuasive writing | writing that tells about something and tries to get someone to do something or change an opinion |
| product | anything that is made or created, usually to be sold |
| inventor | someone who makes or creates new, useful things |
| audience | the people who are watching or listening to some kind of performance |
| market | the people who might want to buy a certain product |
| technique | a way to do something |
| comparative | words that end in -er or have the word "more" in front of them |
| superlative | words that end in -est or have the word "most" in front of them |
| bandwagon | "Everybody's doing it!" |
| famous person | Using a famous person or character to sell something |
| link | "If you buy this product, everyone will like you." |
| emotion | Makes you feel good, happy, or safe |
| technical tricks | Uses pretty pictures, great music, bright colors |
| empty words | Words like "most doctors recommend," or "surveys show that" |
| repetition | showing commercial over and over again so you'll remember it |
