| A | B |
|---|
| Marketing strategies | how the company decides to carry out their marketing plans which are designed to meet the markets needs and reach marketing objectives |
| Sales Oriented | Create the product then try to make as many sales as possible. |
| Marketing Oriented | Create the product with the market (potential customer) in mind then sell to the market |
| Target Market | Marketing and sells efforts are meant to reach a particular group of customers. |
| Market Segmentation | a way of analyzing a market by specific characteristics in order to create a target market. |
| Guerrilla Marketing | involves unusual approaches to reach a potential market. |
| Viral Marketing | An online advertising approach that functions like word-of-mouth |
| Repositioning | Giving a new spin on your product to reach a new market. |
| Mass Marketing | Everyone is considered part of the Market. |
| Customer Profile | Creating a list of similar characteristics and information on your customers. |
| Customer | Person who purchases the products. |
| Consumer | The person who uses the product. |
| Sports Marketing | a process of planning and executing the conception, pricing, promotion, and distribution of sports ideas, goods, and services to create exchanges that satisfy consumers. |
| Market | All the potential customers with similar wants and needs, willing to buy, and have the money. |
| Geographics | segmenting the market by location |
| Demographics | Segmenting the market by statisical information |
| Psychographics | segmenting the market by the way a person thinks |
| Life Styles | Segmenting the market by how a person lives their life. |
| Product Benefit | Segmenting the market by what the product will do for the customer. |
| Marketing Mix | a business makes decisions with the market in mind. |
