| A | B |
|---|
| media | channels of communication used to inform consumers about goods and services. |
| publications | materials that are printed on a regular basis. |
| newspapers | publication reaching a large audience daily or weekly. |
| magazines | publication that has full page, glossy ads to appeal to specific target markets |
| broadcast media | media sold in time rather than space |
| television | media that combines color, sound and action to make memorable ads. |
| radio | media that is effective and affordable using 15 or 30 second audio messages. |
| direct mail | printed or electronic messages to consumers |
| printed mail | sales letters, catalogs, fliers and postcards |
| electronic mail | media with a disadvantage of ending in the spam folder |
| web | the fastest growing media |
| out of home | media used to reach people when they are away from home |
| billboards | boards with posters adhered to them, often in downtown areas |
| spectaculars | large, elaborate electrical signs |
| transit posters | advertisements on buses and in bus shelters |
| human directionals | people wearing or holding signs to advertise a business |
| aerial advertising | blimps, hot air balloons and other airborne displays used to promote products and businesses |
| specialty | type of media that reminds people of your business with a logo on a useful item |
| directory | a listing of contact information for businesses |
| product placement | companies pay for their products to be featured in films, shows and video games |
| telemarketing | calling prospective customers about products and services |
