| A | B |
|---|
| Facts | something that actually exists; reality; truth |
| Estimates | an approximate judgment or calculation |
| Predictions | a forecast of something to happen |
| Relationships | a connection, association, or involvement. |
| Marketing Information | data collected from internal sources, external sources or marketing research |
| Request and Complaint Reports | A record of customers and the product(s) that they requested, along with records of complaints made by customers. |
| Lost Sales Reports | records why items or orders are cancelled (i.e.pricing, back-order situation, color?) or used to estimate the total sales that stand to be lost cecuse items are understocked |
| Call Reports | records of sales people’s meeting or contact with customers |
| Activity Report | reports requiring salespeople to provide details (such as number of calls made, new accounts opened, displays arranged, dealer sales meetings attended and so on) as a measure of their activity in a given period. |
