| A | B |
|---|
| Advertising | The public promotion of something such as a product, service, or event, to attract or increase interest in it |
| Prime Time | The time period when the network TV or radio audience is the largest |
| Infomercial | A 30 minute commercial |
| Direct-mail Advertising | Consists of ads sent by mail to people’s homes and businesses. |
| Pop-up Ads | Appear in a new browser window when you first log on to a website |
| Banner Ads | Are displayed across the top and bottom of the web page |
| Webcast | A broadcast made on the internet |
| Media Planning | The process of selecting advertising media and deciding the time and space in which the ads should appear |
| Advertising Agency | A business that specializes in developing ads and ad campaigns for its clients |
| Ad campaign | A series of ad messages that share a single idea and theme |
| Audience | The number of homes or people exposed to the ad |
| Impression | A single exposure to an advertising message |
| Cost Per Thousand (CPM) | The media cost of exposing 1,000 readers or viewers to an advertising impression |
| Frequency | The number of times and audience sees or hears an ad |
| Mass Media | Are channels of communication, such as television, radio, and newspapers |
