| A | B |
|---|
| Industrial Goods | Purchased by business and used to produce other goods or for resale to consumers |
| Staple Goods | Used often and kept on hand |
| Goods | Tangible products that satisfy a want or need |
| Impulse goods | purchased without advance planning |
| Convenience goods | inexpensive, purchased regularly, little time and effort in decision to purchase |
| Shopping Goods | Require a lot of time and effort for purchase decision |
| Specialty Goods | Specific brand or product |
| Emergency Goods | Satisfy an immediate need |
| Services | Tasks performed by a fee |
| Non-Good Services | Persoanl or professional services performed for a fee |
| Owned-Goods Services | alter or improve products owned by the customer |
| Rented Goods Services | Available for use for a brief period for a fee |
| Consumer Services | Activities used for family, personal, or household purposes |
| Industrial Services | Used by business to insure proper operation |
| Product-Related Services | Activities offered with or to compliment a product |
| Pure Services | Activities performed that do not include a tangible product |
