| A | B |
|---|
| Business Image | perception people have of a business |
| Factors that afffect business image | Product/service, Customer services, Employees, Location |
| Downtown area | Populated by offices and professional businesses |
| Neighborhood shopping center | Include supermarket or drug store as anchor |
| Community shopping center | Combines convenience and shopping goods |
| Regional shopping center | 3 or 4 anchor stores, 40 or more other stores |
| Super regional shopping center | exceeds 750,000 sq. ft. |
| Industrial park | away from housing and dowtown |
| Stand-alone/Free-standing | Separate from other businesses |
| Home-based | Requires little personal contact with customers |
| Right-angle grid | Highly structured |
| Open layout | Enhances visibility of merchandise |
| Enclosed layout | Separate areas divided by walls |
| Landscaped layout | Combines open and enclosed layouts |
| Standard items necassary for business operations | Furniture, fixtures, office equipment, supplies, |
