| A | B |
|---|
| word of mouth | the act of consumers providing information to other consumers. |
| buzz marketing | using high profile entertainment or news to get people to talk about your brand |
| viral marketing | creating entertaining or informative messages that are designed to be passed along usually electronically |
| community marketing | Forming or supporting niche communities that are likely to share interests about the brand like fan groups. |
| grassroots marketing | Organizing and motivating volunteers to engage in personal or local outreach |
| evangelist marketing | Cultivating evangelists, advocates, or volunteers who are encourage to take a leadership role in actively spreading the word on your behalf. |
| product seeding | Placing the right product into the right hands at the right time. |
| influencer marketing | Identifying key communities and opinion leaders who are likely to talk about products and have the ability to influence the opinion of others. |
| cause marketing | Supporting social causes to earn respect and support from people who feel strongly about the cause |
| conversation creation | Interesting or fun advertising, emails, catch phrases, entertainment or promotions designed to start word of mouth activity. |
| brand blogging | Creating blogs and participating in the blogosphere to share information of value. |
| referral programs | Creating tools that enable satisfied customers to refer their friends. |
| amplified word of mouth | Type of WOM that occurs when marketers launch campaigns designed to encourage or accelerate WOM in existing or new communities. |
| organic word of mouth | This type of WOM occurs naturally when people share their support and enthusiasm. |
