| A | B |
|---|
| Advertising | One-way communication about a product with a potential customer. Messages are paid for by an identified sponsor. |
| Sales Promotion | Activities directed at a business or retail customers to boost sales. |
| Free Standing Insert | A coupon or printed promotional message inserted into a newspaper or magazine. |
| Coupons | Certificates that entitle the customer to a cash discount on a good or service. |
| Rebates | Discounts offered by a manufacturer to customers who purchase an item during a given time period. |
| Contests | Games or activities that require the participant to demonstrate a skill to win a prize. |
| Sweepstakes | Games of chance that are based on luck, not skill. |
| Games | Activities like contests and sweepstakes, but require a purchase |
| Loyalty Programs | Offering customers incentives to continue to buy. |
| Demonstrations | Customers are shown how to use the product either in person or via video. |
| Personal Appearances | Using a celebrity, athlete or other person-of-interest to attract attention to an event or location. |
| Samples | A free trial size of a product sent through the mail, distributed door-to-door, or given away at retail stores and trade shows. |
| Premium | A low-cost item given to consumers at a discount or for free |
| Free Products | Offering additional quantities for free with the purchase of an item. |
| Promotional Product | Products labeled with the brand or company name that serve as a reminder of the actual product, for example free calendar, coffee cup, pen, etc. |
| Trade-in Promotion | Allowing customers to obtain a lower price by exchanging a product they already own. |
| Point-of-Purchase | Displays designed primarily by manufacturers to hold and display their products. |
| Push Money | Offering an incentive to the sales force and customer service staff to help sell more of the product. |
| Trade Allowance | Offering retailers price breaks for agreeing to stock their product. |
| Dealer Loader | A premium or other reward that is used to encourage a retailer to develop a special display or product offering. |
| Advertising Support Programs | Manufacturers offer financial assistance in the form of advertising money. |
