| A | B |
| bold and italics | for creating multimedia |
| balance | both sides are equal |
| enhaces visual appeal | primary source for multimedia |
| unity | to use same same thing and font style |
| tone | Example: relaxed and upbeat presentation |
| metaphor | used to show similarities in a presentation |
| emphasis | when you go into depth about a topic |
| avoid filler words | avoiding words like actually and basically |
| know content | double checking facts and figures |