| A | B |
|---|
| Branding | Selecting products/services that have a name, symbol, or design for identification. |
| Competition | The struggle between companies for the same customer or market. |
| Consumer Products | Products used by consumers for family, personal, or household purposes. |
| Goods | Tangible, physical products that satisfy a want or need. |
| Impulse Goods | Items that are purchased without advance planning. |
| Consumer Products | Activities used by consumers for family, personal, or household purposes. |
| Manufacturer | Producer of goods to sell to other manufacturers, wholesalers, and retailers. |
| Market Position | The image a product or business has in relation to its competition. |
| Market Research | A system for collecting, recording, and analyzing information about customers, competitors, products, and services. |
| Packaging | Physical appearance of a product, container, or wrapper. |
| Product Item | A specific model, brand, or size of product within a product line. |
| Product Life Cycle | The evolution of a product/service during its life on the market. |
| Product Mix | All the products and services a business makes or sells. |
| Product Mix Strategy | A plan of action taken in selecting an appropriate product/services mix to achieve the goals of the business. |
| Services | Tasks performed for the customer for a fee. |
| Prue Services | Activities performed that do not include a tangible product. |
| Rented Goods | The service of making products available for customers use for a brief period of time for a fee. |
| Specialty Goods | Products that are sought by a consumer who desires a specific brand of product. |
| Wholesalers | Middlemen who obtain goods from manufacturers and resell them to industrial users, and retailers. |
| Trade Shows | Special meetings, shows, and exhibitions allowing vendors and manufacturers to introduce new items, display products, and promote products/services. |
