| A | B |
|---|
| psychological pricing | pricing stratgey based on the belief that customers base perceptions of a product on price |
| prestige pricing | pricing an item at a higher than average price |
| odd/even pricing | pricing an item at an odd price to suggest a bargain, or an even price to suggest higher quality |
| price lining | pricing an item according to its category |
| promotional pricing | pricing an item at a low price for a limited period to generate sales |
| discount pricing | offers reductions from the regular price to customers |
| price skimming | method of introducing a product by charging a high price to recover costs as quickly as possible |
| penetration pricing | methods of introducing a product by charging a low initial price to keep unit costs to customers as low as possible |
| break-even point | the point at which the money from product sales equals the costs of making and distributing the product |
| markup | the amount added to the cost of an item to cover expenses and ensure a profit |
| markdown | the amount of money taken from the original price |
| special market circumstances | circumstances calling for a temporary price increase |
