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POB 3.01 Vocab Marketing/Retailing

AB
Brand NameA name given to a product or service to distinguish it from other similiar products or services
Convenience goodsGoods consumers buy regularly without spending much effort or thought.
Department storesStores that have different departments selling a variety of products.
HyperstoresLarger than a Superstore (200,000 sq feet)
Impulse buyingBuying too rapidly without much thought.
Limited Line RetailerAlso known as Specialty retailers. Sell only one kind of merchandise-clothing stores, athletic goods stores, home appliance stores, hardware stores.
Mass MerchandisersAlso known as Discount stores. Sells a variety of items at reasonable or low prices, often are nationwide retail stores.
Nondiscretionary IncomeIncome used to purchase items to meet basic needs.
Off-Price StoresOff-price stores usually buy from producers with surpluses; therefore, carry many manufacturer brands or manufacturers's overruns, odd lots or slight irregular products.
Outlet StoresStores are operated by manufacturer and carry only that manufacturer's brands or an affiliated manufascturer's products at lower retail prices.
PriceThe amount of money given or asked for when goods or services are bought or sold.
Price indexA series of figures showing how prices have changed over the years.
Shopping goodsGoods consumers buy after spending time looking around and comparing products.
ShortageAn under supply of a product. Consumers are demanding more of a product than producers are producing.
Specialty goodsGoods that consumers select by brand or company which require a special sales effort.
SuperstoresExtremely large stores, similar to supermarkets, but also sell mass merchandise items like clothing, garden products, and books, but offer no customer services.
SurplusAn over supply of a product. Producers are producing more of a product than consumers are willing to buy.
Unit priceThe price per unit of measure of a product.
BusinessAn establishment or enterprise that supplies goods and services in exchange for some form of payment.
CompetitionThe rivalry among businesses to sell their goods and services to buyers.
Consumer movementThe fight against unfair business practices by consumers joining together to demand fair treatment from businesses.
FraudWhen false information is given to a consumer in an effort to make a sale.
GradeAn indication of quality or size of a product.
Private propertyThe right to own, use, or dispose of something of value.
Profit motiveThe desire to work hard and be creative to earn a higher profit.
Trade AssociationOrganization of businesses engaged in the same type of business.
Voluntary exchangeBuyers and sellers make their own economic decisions to determine what price will be for goods and services produced and sold.


CTE Teacher Onslow County Schools
Dixon Middle School
Sneads Ferry, NC

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