| A | B |
|---|
| Product | anything tangible offered to a market by a business to satisfy needs |
| Product Line | a group of similar products with slight variations in the marketing mix to satisfy different needs in a market |
| Product Assortment | the complete set of all products a business offers to its market |
| Trademark | the legal protection of the words or symbols for use by a company |
| Licensed Brand | a well-known name or symbol established by one company and sold for use by another company to promote its products |
| Consumer Markets | individuals or socially related groups who purchase products for personal consumption |
| Direct Demand | the quantity of a product or service needed to meet the needs of the consumer |
| Business Markets | companies and organizations that purchase products for the operation of a business or the completion of a business activity |
| New Products | something that is entirely new or changed in an important and noticeable way |
