| A | B |
|---|
| Bleed page | A page on which the advertisement is printed to the edge of the page leaving no border. |
| Broadcast media | Agencies or instruments such as radio and television that use verbal communication to share a message with the public. |
| Visual merchandising | Coordination of the physical elements of a business or a product to project the desired image to the consumer. |
| Inexpensive, useful items with the name of the advertiser printed on them that are used to gain customer recognition or serve as reminders. | Specialty media |
| Money paid by a manufacturer to the retailer for placing a product in the store, perhaps in a specific location | Slotting allowance |
| Secondary circulation | The number of people who read a publication but do not actually purchase it (“pass along” readers). |
| Sales promotion | The variety of activities other than personal selling, advertising, and public relations that are used to increase consumer purchases. |
| Reach | A non-duplicated count of the people in a target audience who are exposed to a promotional message. |
| Publicity | Information that is provided to the public by the media or other sources at no cost to the business |
| Public relations | Any activity designed to create a favorable image toward a business, its products, or its policies. |
| Promotional strategy | A carefully arranged sequence of promotions designed around a common theme responsive to specific objectives. |
| Promotional mix | The combination, or blend, of the different types of promotion. |
| Promotion | Any form of communication a business or organization uses to inform, persuade, or remind consumers about its products/services. |
| Product samples | Trial size products generally sent through the mail or distributed at the business and given to the consumer free of charge. |
| Product promotion | Communication used to persuade consumers to buy a particular product/service. |
