| A | B |
| Market | Includes the customers and locations that a business wants to serve. |
| Supply | How much of a good or service a producer is willing and able to produce at different prices. |
| Demand | An individual's need or desire for a good or service at a given price. |
| Law of Demand | As prices fall for a partcular good or service, the demand for that item will increase and vice-versa. |
| Law of Supply | As the price of a particular good or service increases, the supply for that item will also be increased and vice-versa. |
| Price | The amount at which a good or service will be sold in a market. |
| Market or Equilibrium price | The point at which the supply and emand curve meet. |
| Profit Motive | Businesses and people enter the market in hopes of making money (earning a profit). |