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Java Games: Flashcards, matching, concentration, and word search. |
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Marketing Chapter 11
Vocabulary
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| bundling | the practice of combining several related services for one price |
| discretionary income | the amount of income left after paying basic living expenses and taxes |
| endorsement | an advertisement in which a satisfied user publicly expresses approval of a product or service |
| heterogeneous | differences between services |
| inseparable | the service is produced and consumed at the same time |
| intangible | incapable of being touched, seen, tasted, heard, or felt |
| labor intensiveness | the amount of human effort required |
| perishable | incapable of being stored for use at a future time |
| service | an activity that is intangible, exchanged directly from producer to consumer, and consumed at the time of production |
| service quality | the degree to which the service meets customers' needs and expectations |
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Computer Applications, Business Communications, Marketing, and Personal Finance Teacher |
South Windsor High School |
| South Windsor, CT |
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