| A | B |
|---|
| ambush marketing | parasite marketing |
| trying to make public think you are an official sponsor | ambush marketiing |
| sponsoring autograph sessions in NYC | geographic marketing |
| sponsorship is successful | obtainment of established goals |
| Assess success of sponsorship | compare sales before and after |
| info on advertising is recorded on | rate card |
| sponsor failed to provide promo gifts | fans were excluded |
| Mgr. provides instructions on day of event | employees were excluded |
| Cannot give promo items at a h.s. event | info found in the sponsorship agreement |
| Company paid sponsorship fee but did nothing else | company should have followed up |
