| A | B |
|---|
| agents | Intermediaries who bring buyers and sellers together and do not own the goods they sell |
| brick-and-mortar retailers | Traditional retailers that sell goods to customers from physical stores, rather than over the Internet |
| Channel of distribution | The path a product takes from its producer or manufacturer to the final user |
| direct distribution | Sales of goods or services directly to the customer, with no intermediaries. |
| indirect districution | Sales of goods or services to the customer through one or more intermediaries |
| intermediaries | Businesses involved in sales transactions that move products from the manufacturer to the final user |
| retailers | Channel of distribution that buys goods fro wholesalers or directly fro manufacturers and resells them to the consumer |
| wholesalers | Channel of distribution that obtains goods from manufacturers and resells them to industrial users, other wholesalers, and retailers. |
| e-marketplace | The online shopping location where products are sold to customers and industrial buyers through the use of the internet |
| exclusive distribution | Sales involving protected territories for distribution of a product in a given geographic area. |
| selective distribution | A limited number of outlets in a given geographic area are used to sell the product. |
