| A | B |
| in-house concessions | self-operating concessions |
| day-to-day costs | operating expenses |
| design | physical layout |
| part of operations | selling of merchandise |
| National Assoc. of Concessionaires | owners of concessions |
| Charlie Chaplin | slapstick comedy |
| team has winning/losing streak | affects revenues from concessions |
| food court | counter service similar to |
| red and white | color combo from up-close |
| full-service restaurant | sit down eating with wait staff |
| operations | part of on-site merchandising plan |
| PT Barnum | founder of Greatest Show on Earth |
| annual lease | Fixed operating expense |
| cost of hot dog wrappers | variable operating expense |
| contractor | external company provides food & beverage services |
| hawkers | vendors |
| Harry Stevens | sold hot dogs and programs |
| maximize income/exposure | Why sell merchancise on-site? |
| process of popping corn | Cretors and Company |
| location of vending station | component of on-site merchandising: |