| A | B |
| Cinema Grill - dinner & movie | specialty service |
| affects revenues from food sales | price increases for vendors utilities |
| busiest time to sell merchandise | arrivals-departures |
| high-traffic area | in front of restrooms |
| customer convenience | spectators eat dinner at ballpark |
| affects revenues from food sales: | type of event (Super Bowl) |
| would affect revenues from food sales: | attendance |
| part of variable operating expenses | cost for security |
| stand-alone booths selling merchandise | kiosks |
| start-up cost related to vending | cost of deep-fat fryer |
| room with a view and wait staff at a stadium | suite |
| another name for suite | luxury box |
| average $$$'s spent per person | per capita |
| example of variable operating expenses: | utilities |
| NASCAR | Bill France |
| revolutionzed jazz | Louis Armstrong |
| Wilson contract | Babe Dedricksen |
| 1st great slugger | Babe Ruth |
| broke color barrier in MLB | Jackie Robinson |
| Reeses Pieces in E.T. | Steven Spielberg |