Java Games: Flashcards, matching, concentration, and word search.

Marketing Chapter 13 Vocabulary

AB
atmosphericselements of the shopping environment that appeal to customers, attract them to a store, and encourage them to buy
channel captaina company that takes responsibility to identify channel members, assign distribution activities, help members agree on performance standards, and facilitate communication among channel members
direct channelthe producer sells the product to final consumers
distribution centersa facility used to accumulate products from several sources and then regroup, repackage, and send them as quickly as possible to the locations where they will be used
distribution functiondetermining the best methods and procedures to use so that prospective customers can locate, obtain, and use a business’s products and services
franchisinga business relationship in which the developer of a business idea sells others the rights to the business idea and the use of the business name
indirect channelother businesses between the producer and the consumer
inventory shrinkagea loss of products due to theft, fraud, negligence, or error
mixed merchandise retailersbusinesses that offer products from several different categories
non-store retailingselling directly to the consumer at home rather than requiring the consumer to travel to a store
physical distribution (logistics)the process of efficiently and effectively moving products and materials through the distribution channel
retailerthe final business organization in an indirect channel of distribution for consumer products
service retailersbusinesses that have services as their primary offering with a limited number of products for sale that complement the services
specialty or limited-line retailersbusinesses that offer products from one category of merchandise or closely related items
warehousea building designed to store large amounts of raw materials or products until they can be used or sold
wholesale member clubsbusinesses that offer a variety of common consumer products for sale to selected members through a warehouse outlet
wholesalerscompanies that assist with distribution activities between businesses


Computer Applications, Business Communications, Marketing, and Personal Finance Teacher
South Windsor High School
South Windsor, CT

This activity was created by a Quia Web subscriber.
Learn more about Quia
Create your own activities