| A | B |
|---|
| Product Positioning | A marketing technique intended to present products in the best possible light to different target audiences. |
| Market Segmentation | A marketing term referring to the grouping of prospective buyers into groups (segments) that have common needs and will respond similarly to a marketing action. |
| Product Line | A group of related products manufactured by a single company |
| Start Up Enterprise | A recently formed or incorporated entity that has been in operation for less than one year. |
| Marketing Plan | Outlines a company's overall marketing efforts. Marketing process can be realized by using the marketing mix (4 P’s) |
| Value Added | Refers to "extra" feature(s) of an item of interest (product, service, person etc.) that go beyond the standard expectations and provide something "more" while adding little or nothing to its cost |
| SWOT Analysis | A useful technique for understanding the Strengths and Weaknesses of a company, and for identifying both the Opportunities and Threats that company faces |
| Mission Statement | A statement of the purpose of acompany or organization. Should guide the actions of the organization, spell out its overall goal, provide a path, and guide decision-making. |
