| A | B |
|---|
| Marketing Research | The process of getting the marketing information needed to make sound business decisions. |
| Advertising Research | Focuses on the advertising message and the media |
| Business Research | Attempts to solve business problems related to long range forecasting and future economic conditions. |
| Sales Forecasting | Analyze the market for a product or line of products (total estimate of sales) |
| Economic Forecasting | Attempt to predict the general economic conditions of a city, region or entire country. |
| Operations Research | Looks at methods and procedures that will make a business more effective and efficient |
| Product Research | Concerned with product design and acceptance, competitive products, testing of existing products, package design and product usage |
| Sales and Market Research | Focuses on customer analysis, sales and market analysis, test marketing and target market characteristics |
