| A | B |
| Field Research | A type of research that uses human subjects to get information; also called primary research. |
| Interviews | A type of field research where a person who has some knowledge related to your research is directly questioned. |
| Observations | A type of field research that involves spending time watching people interact with each other and the world around them. |
| Surveys | A type of field research involving a questionnaire to collect information that gives a general sense of how people feel about an issue. |
| Ethics | Related to field research, ensuring that you will not harm anybody through your research, keeping survey results anonymous, receiving permission to conduct an interview, and similar considerations. |
| Biased Questions | Questions that encourage your participants to respond to the question in a certain way. |
| Double-Barreled Questions | questions that have more than one question embedded within them. Participants may answer one but not both, or may disagree with part or all of the question. |
| Questions that Assume | A type of biased question and lead your participants to agree or respond in a certain way. |