| A | B |
|---|
| using a derogatory term to create a negative emotional attitude for an individual or thing | name calling |
| using a shred of truth as a base for sweeping generalizations | glittering generality |
| telling the facts for only one side | card stacking |
| using the testimony of someone in an effort to get you to think the way you do | testimonials |
| the argument that everyone is doing it so you should too | bandwagon |
| someone JUST LIKE YOU uses a certain product and you should too | plain folks |
| highlighting a minor detail to get attention away from the main/major issue | smokescreen |
| creating the impression that your action is required immediately or your opinion will be lost forever | urgency |
| persuading by making people feel as though they are one of the elite if they are using a particular product or thinking a certain way | snob appeal |
| connecting the use of a sign/product to patriotism | symbolism |
