| A | B |
|---|
| consumer | a person who identifies a need or desire, makes a purchase, and then disposes of a product |
| Consumer behavior | the study of the processes involved when individuals or groups select, purchase, use, or dispose of products, services, ideas, or experiences to satisfy needs and desires |
| process | Because conusmers have to go through several steps, consumer behavior is considered THIS |
| brand loyalty | the bond between product and consumer that is difficult for competitors to break |
| Satisfy Needs | According to the basic marketing concept, a firm exists to do THIS |
| demographics | statistics that measure observable aspects of population |
| psychographics | this measures lifestyles |
| 80/20 rule | this rule targets the HEAVY USERS group |
| relationship marketing | marketing philosophy that emphasizes interacting with customers on a regular basis and giving them reasons to maintain a bond with a company's brands over time |
| database | an example of this is a store customers who visit its stores each week and responds with products and services directed toward those customers' needs based on the information collected |
| self-concept attachment | When a product helps to establish the user's identity, the user |
| nostalgic attachment | When a product serves as a link to the user's past or past self, |
| interdependence | When a product is part of a user's daily routine |
| love | When a product elicits emotional bonds of warmth and affection |
| role theory | the view that much of consumer behavior resembles actions in a play |
| popular culture | mass market produces and consumes music, movies, sports, and other forms of entertainment |
| need and wants | creates a state of tension that drives the consumer to attempt to reduce or eliminate it |
| Products | People buy THESE for what they do, what they mean, the role the product plays in the consumer's life |
| modernism | Another term for positivism |
| interpretivist | The belief that meaning is not fixed but is instead constructed by each individual is part of THIS paradigm |
| C2C e-commerce | The revolution in cyberspace has created a situation in which consumers can sell to other consumers |
| digital native | grew up in a "wired" and highly networked area |
| synchronous interaction | Facebook, Twitter, and Instagram are examples of THIS |
| hedonic | the need is THIS When a person buys a product for emotional reasons |
| Big data | term refers to the collection and analysis of extremely large data sets |
