| A | B |
|---|
| source | a person who creates and sends a message to receivers |
| message | verbal or nonverbal ideas that a source conveys through the communication process |
| encode | to choose verbal or nonverbal symbols to organize and deliver one's message |
| verbal symbols | spoken, written, or recorded words a source uses to convey a message |
| channel | the medium through which a source delivers a message |
| receiver | one who processes a message to perceive its meaning |
| decode | to interpret a message by making sense of a source's verbal and nonverbal symbols. |
| noise | interference |
| transaction | a communicative exchange in which all participants continuously send and receive messages |
| culture | values, traditions, and rules for living that are passed from generation to generation. |
| worldview | the "lens" through which a person sees and interprets reality. |
| ethics | a set of beliefs shared by a group about what behaviors are correct or incorrect |
| non-verbal symbols | means of communication without using words |
| feedback | an audience's verbal and non verbal responses to a source's message |
| shared meaning | A common understanding with little confusion and few misinterpretations. Achieving shared meaning is a priority of the transactional model of communication. |
| critical thinking | The analysis and evaluation of others' ideas, as well as one's own assumptions, based on reliability, truth, and accuracy. |
