| A | B |
|---|
| Goal | Something a person intends to acquire, achieve, reach, or accomplish |
| Specific Goals | Exact, clearly defined or explained |
| Measurable Goals | A figure that can be objectively assessed---e.g, a measurable cost or time |
| Attainable Goals | Able to be reached---e.g., a budget amount that can be realized |
| Realistic Goals | In keeping with reality, likely to happen |
| Time-bound Goals | Containing a date when a goal will be reached |
| Alternative | An option or choice |
| Pro | A reason in favor of an option; a potential benefit |
| Con | A reason in opposition to an option; a potential limitation or weakness |
| Impulse | A whim or sudden desire to do something; acting without thinking |
| Habit | A learned behavior that is repeated over and over, usually without thinking |
| Cultural Factor | Related to the traditions, beliefs, roles, and communication styles of a group |
| Societal Factor | Related to all people, collectively |
| Demographic Factor | Statistical data about a population |
| Economic Factor | Related to the state of the economy, the financial balance of a population |
| Technology | Products, resources, and systems used for specific purposes |
| Media | Print, sound, and image channels through which information is conveyed |
| Legal | Related to the law |
| Moral | Related to a sense of right and wrong |
| Need | Something one must have in order to live |
| Want | Something one desires to improve quality of living that is not required to live |
| Value | A fundamental belief about what is desirable and worthwhile |
| Standard | A measure of quality or excellence |
| Priority | The relative importance a person places on a value, goal, or alternative |
