| A | B |
|---|
| mental budget | One can use THIS to estimate consumption over time and regulate his/her behavior |
| cognitive | buying an unfamiliar product that carries a fair degree of risk would most likely engage in what type of decision-making |
| cognitive | most common when the decision is related to the person's self-concept and the outcome has a high degree of risk |
| problem recognition | The first stage in the cognitive decision-making process |
| problem | If a consumer's ideal state is very near or identical to his or her actual state, then it is likely that a consumer will not have one of THESE |
| Information search | the process by which the consumer surveys the environment for appropriate data to make a reasonable decision |
| habitual | A consumer who uses a few simple decision rules to arrive at a purchase decision is using THIS type of decision making |
| framing | making a decision based on the way a problem was posed |
| satisficing | A decision strategy that seeks to deliver an adequate solution rather than the best possible solution |
| consideration set | The alternatives actively considered during a consumer's choice process |
| Evaluative criteria | dimensions used to judge the merits of competing options |
| perceived risk | The higher the THIS the higher the level of product involvement as the consumer makes the decision |
| ethnocentrism | The tendency for people to prefer products from their own culture rather than those of another culture |
| Television, print | THIS a low-involvement medium because the role of the audience is passive, while THIS is a high-involvement medium because the role of the audience is active |
| purchase momentum | an example of this is when a customer buys something and finds it very satisfying and then buys another even though not initially planning to do so and doesn't needs another |
| novel stimuli | By using THIS a marketer boost a person's motivation to process relevant information |
| ongoing search | type of information search where a customer scans the newspaper ads every day for new information on something, even though not thinking of buying anything anytime soon |
| exemplar | a product that characterizes an entire category of products |
| inertia | THIS is characterized by someone who always buys the same brands, doesn't think of any competition, uses less and less effort to buy |
| attitude | is a major distinction between customers who purchase a product because they are brand loyal and those who purchase by inertia is by whtether THIS toward the product is very positive or weak |
