| A | B |
|---|
| Culture | best described as society's personality |
| Norms | usually dictate what is right or wrong, acceptable or unacceptable |
| Occult | Interest in THIS is most likely to increase in a society when people feel overwhelmed or powerless |
| myth | A story containing symbolic elements that express the shared emotions and ideals of a culture |
| ritual | A set of multiple symbolic behaviors that occur in a fixed sequence and tend to be repeated |
| fortress brand | Brands that we closely link to our rituals |
| economic | Researchers primarily see the gift-giving ritual as one of THIS type of exchange |
| altruistic | As a relationship grows and progresses, gift giving tends to become more |
| rite of passage | A special ritual marking a person's change in social status |
| Profane | consumption occurs with objects and events that are considered to be ordinary and everyday. |
| collecting | The systematic acquisition of a particular object or set of objects |
| creative, managerial, and communications | the 3 subsystems in a culture production system |
| Styles | THESE are often a reflection of more fundamental societal trends |
| cultural gatekeepers | In the cultural production process, the people who control the flow of information between producers and customers |
| art product | an object that is admired strictly for its beauty or because it inspires an emotional reaction |
| product placement | Promoters attempt to have their products shown prominently in full-length films |
| ecology | functional area is consistently a part of a cultural system |
| ideology | The aspect of a cultural system which describes the mental characteristics of a people and the way they relate to their environment and social groups |
| enculturation | the learning process when we learn the beliefs and behaviors endorsed by our own culture |
| conventions | be adhering to "correctness" |
| ritual artifacts | things that sports fans take to every game would be an example of these |
| reciprocity norm | the feeling that you have to give a gift when someone gives you one |
| sacred | a historic tour would be this type of consumption |
| advergaming | including a logo in a video game is an example of THIS |
