| A | B |
|---|
| Digital Savvy consumers | leading edge digital users for Internet usage. technology ownership, cell phone usage |
| demographic | Age, gender, education, occupation, and income |
| 309 million | the approximate population of the United States today |
| occupation | the most widely applied single cue we use to initially evaluate and define individuals we meet |
| income/education | strongly associated with occupation |
| 86% | percentage of the U.S. population has a high school degree |
| income and accumulated wealth | A household's purchasing power is a function of |
| 20% | percent of American adults who are functionally illiterate |
| mass to class | the movement in which companies have expanded opportunities for less affluent consumers to afford luxury |
| subjective discretionary income (SDI) | An estimate by the consumer of how much money he or she has available to spend on nonessentials |
| 60-69 | largest percentage increase in age category from 2010 and 2020 |
| cognitive age | One's perceived age |
| age cohort | group of persons who have experienced a common social, political, historical, and economic environment |
| Gerontographics | study of mature market |
| pre-Depression generation | Individuals born before 1930 |
| Generation X | born between 1965 and 1976, but NOT part of mature market |
| Depression generation | born between 1930 and 1945 |
| Ailing Indulgers | NOT a segment of mature consumers |
| baby boom generation | almost 80 million baby births between the end of World War II and 1964 |
| why more baby boomers continue to work | necessary due to a low income, necessary due to a poor pension plan, changes in Social Security increasing the age at which full benefits can be drawn, increased desire to stay active in interesting and rewarding careers |
| baby bust | aka: Generation X |
| advergaming | Placing ads in videogames |
| Tweens | born after 1994 |
| societal rank | One's position relative to others on one or more dimensions valued by society |
| social class system | A hierarchical division of a society into relatively distinct and homogeneous groups with respect to attitudes, values, and lifestyles |
| lower-upper class | Nouveaux riche |
| working class | consists of skilled and semiskilled factory, service, and sales workers |
| single-item index | common ones of these include using ONE of: education, income or occupation |
| NPD Group | the organization that uncovered the fact that gender does not influence amount spent except in two cases—apparel for girls and video games for boys. |
| household | basic consumption unit for most consumer goods |
| nonfamily | householder living alone or exclusively with others to whom he or she is not related |
| blended family | couple, one or both of whom were previously married, their children, and the children from the previous marriage of one or both parents |
| unmarried couples | reason marketers rarely target these are b/c they are not easy to identify and reach |
| household life cycle | Stages of this include: age of the adult members, marital status of the adult members, presence of children, age of children |
| health care | This expenditure increases greatly with children |
| 37 | percentage of children are born to unmarried mothers |
| food at home | Less money spent on this as people age and children leave home |
| married couples | delayed full nest I and full nest II make up 69 percent of all of these with children under 18 |
| older singles | these that are that are single by circumstances tend to be less innovative, be more risk averse, be more price sensitive, engage in coping behaviors such as spending more time watching television |
| HLC/occupational category matrix | a set of occupational categories |
| Family decision making | decisions that directly or indirectly involve two or more family members |
| organizational decision | family purchase decision differs from this in the level of emotion involved |
| family purchases | the nature of these is that over time, each spouse develops more specialized roles as a part of the family lifestyle and family responsibilities |
| husband-dominated decisions | Hispanics who identify most strongly with their Hispanic subcultures will tend to have these |
| Internet mavens | teens who are interested in the Internet in general, have a greater knowledge about the Web-based marketplace, have more expertise in searching out and finding information and resources on the Web, have a greater enjoyment and desire to help others by providing information found on the Web. |
| physical force | NOT a basic approach that individuals in a family use to resolve purchase conflicts after they haven arisen |
| consumer socialization | The process in which young people acquire skills, knowledge, and attitudes relevant to their functioning as consumers in the marketplaces |
| consumer skills | Those capabilities necessary for purchases to occur such as understanding money, budgeting, product evaluation, and so forth |
| Consumption-related preferences | the knowledge, attitudes, and values that cause people to attach differential evaluations to products, brands, and retail outlets. |
