| A | B |
|---|
| Psychographic | Customers that prefer a variety of reasonably priced recreational activities |
| Demographics | Promoting its goods and services to Hispanic females who are 18 to 34 years old |
| Achieving planned goals | Overall reason that marketing strategies are designed and implemented |
| Geographic | Marketing to customers in cold climates who need snow shovels and snow blowers |
| Tactic | customers register to win a birthday cake by providing their contact informationon a card |
| Strategy | Inform all high school students about a local sale |
| Behavioral | Marketing to a caffeine addict |
| advertising | catching customers'attention, informing them of products and persuading them to buy |
| The marketing concept | satisfying customers' wants and needs |
| Product, price, promotion, place | The Marketing Mix |
| Target Market | The identification and selection of markets for a business or for a product |
| Mass Marketing | Focuses on appealing to many types of customers through one marketing plan |
