| A | B |
|---|
| business ethics | Rules of conduct that guide actions in the marketplace |
| universal | Honesty, trustworthiness, fairness, and justice are all THESE values with which people in a culture judge what is right and what is wrong |
| materialism | The importance people attach to worldly possessions |
| voice response | respond directly to the retailer for complaint about a product |
| private response | When consumers are unhappy with a product, they may boycott the product and/or store and express dissatisfaction to friends |
| third-party response | When consumers are unhappy with a product, they may file a complaint in the form of legal action, Better Business Bureau complaint |
| corrective advertising | When a company must inform consumers that its previous advertising messages were wrong or misleading |
| Consumers Rights | the right to safety, right to be informed, right to choice are all a part of President John F. Kennedy's Declaration of THESE from 1962 |
| social marketing | marketing techniques that are used to encourage positive behaviors or discourage negative behaviors |
| identity theft | someone steals your personal information and uses it without your permission |
| 20% | According to the Federal Trade Commission, the most common consumer complaint, idntity theft accoounts for this number |
| phishing | when someone asks you in an email to transfer funds to a bank on the other side of the world for instance is this type of scam |
| food desert | An area in which 500 people live more than a mile from a grocery store in an urban area or more than 10 miles from a grocery store in a rural area |
| media literacy | ability for a consumer to assess, analyze, evaluate, and communicate information in a variety of forms including print and non-print messages |
| financial, social and environmental | these 3 are relevant to a triple bottom-line orientation |
| conscientious consumerism | The mindfulness with which consumers may shop and make decisions in order to make the right decisions — for themselves and for the environmen |
| green marketing | a line of cleaning products which is made from environmentally-friendly ingredients |
| greenwashing | When companies make false claims about how environmentally friendly their products |
| lateral cycling | one consumer exchanges something she owns with someone else for something the other person owns |
| Consumer addiction | a physiological or psychological dependency on products or services |
