| A | B |
|---|
| a demand for (something) | n. a willingness and ability to purchase goods and services; a market for something (a desire for it) |
| to promote | v. To attempt to sell or popularize by advertising or publicity |
| promotion | n. advertising; publicity; a discount in order to sell more products |
| buyer | n. a person who buys something |
| recession | n. an extended decline in general business activity, typically two consecutive quarters of falling real gross national product |
| discount | v. to reduce the price; n. a price reduction (cut) |
| extensive | adj. large in extent, range, or amount |
| brand | n. a trademark or distinctive name identifying a product or a manufacturer (Fiat, Ferrari, Heinz, Levi) |
| by word of mouth | exp. when people share information about products, companies or services with friends |
| advertize | v. make publicity for; try to sell (a product) |
| advertizement | n. a public promotion of some product or service (ad / advert) |
| generic | adj. refers to products not associated with a private or national brand name; not having a brand name |
