 |
Java Games: Flashcards, matching, concentration, and word search. |
 |
|
Marketing Concept
Marketing terms
|
| A | B |
|---|
| utility | usefulness |
| Form utility | corn into cornflakes |
| Place utility | ATM |
| Time utility | open 24/7 |
| Information utility | owner's manual |
| Possession utility | loan |
| marketing concept | make profit by focusing on customer |
| customer satisfaction | product meets expectations |
| base of satisfied customers | results in increased profits |
| Four P's | product, price, place, promotion |
| Financing | managing the $$$'s |
| Information mgmt. | surveys |
| Distribution | transporting goods |
| Product/Service Mgmt. | dev. new products |
| Promotion | advertising |
| Selling | matches customer's need with products |
| Pricing | considering what customers are able and willing to pay |
| Dynamic | constantly changing |
| Customer | individual who buys products |
| Consumer | individual who uses products |
|
|
|
|
|
CTE Department - Foods, Entrepreneurship, Personal Finance |
Topsail High School |
| NC |
|
|
|
|
|
| |
