| A | B |
|---|
| Competition | contest between businesses to get customers |
| Attract new customers | advertising campaigns |
| Increase sales | open stores in another country |
| Rewards programs | encourages more purchases |
| Low prices | Reduce supply |
| High prices | Increase supply |
| Consumers vote | with their dollars |
| non-personal communication | advertising |
| personal communication | product demonstration |
| Indicator | number or symbol that tells you about the status of something |
| 98.6 F | body temp. indicator |
| Economic indicator | stock market |
| Ex. of economic indicator | unemployment rate |
| $ value of all products produced during specific time period | Gross Domestic Product |
| How much prices are rising | inflation rate |
| % of labor force that does not have a job | unemployment rate |
| Standard of living | how much the average person in a country has |
| Purchasing power | Amt. of goods and services you can buy with a specific amt. of $$$'s |
| If unemployment rate climbs over 5% | economy is slowing down |
| stock | right of ownership in a company |
