| A | B |
|---|
| Function | category of activities |
| Production | mining & construction |
| Budget | spending plan |
| Market | a willing seller and a willing buyer |
| B2B | business selling to business |
| Producer | makes goods & services |
| Institution | non-profit org. such as a school |
| Government | Organization that runs a geographic area |
| All customers/consumers | mass market |
| market segment | subgroup of a larger mkt (Diet Coke) |
| social responsibility | responsibility to not harm another person |
| Laws | country's rules for proper behavior |
| OSHA | Safety in the workplace |
| Environment | air, water & soil |
| Federal Food & Drug Act | regulates prescriptions |
| ethics | rules for deciding the right behavior |
| honesty | telling the truth |
| integrity | quality of following rules |
| responsibility | quality of being reliable |
| confidentiality | keeping info. private |
