| A | B |
| Bait-and-switch | Advertising using a bargain priced item to lure potential customers into a store, then a salesperson tries to sell them higher priced merchandise. |
| Capacity | Element of legal contract stating that you are legally able to enter into a binding agreement. |
| Consideration | Element of a legal contract speaking of that which is exchanged for the promise and causing the contract to be binding. |
| Contrast | A binding legal agreement between two or more persons or parties. |
| Copyright | A grant to an author that protects his or her original works. |
| Equal Employment Opportunity Commission | Federal agency charged with protecting the rights of employees. |
| FICA | Federal Insurance Contribution Act, or social security |
| Patent | A grant to an inventor that gives him or her the exclusive right to produce and sell an invention. |
| Patent-pending | Status of a patent once the PTO declares that the claims are accepted, but before the patent is actually issued. |
| Patent-applied-for | Status of a patent while the PTO researches the patent application. |
| Price Discrimination | The act of selling the same product to different people at different prices. |
| Public Domain | Condition a product or original work enters when it is unprotected by copyright or patent, and could be used by anyone free of charge. |
| Service Mark | A design or symbol that describes a service business |
| Trademark | A word, symbol, design, or combination of these that a business uses to identify itself or something it sells. |
| Uniform Commercial Code | A group of laws that covers everything from sales to bank deposits and investment securities. |
| Warranty of Merchantability | A guarantee assuring the buyer that the product he or she is purchasing is of at least average quality and fit for the purpose of which it was intended. |
| Wrongful Termination | When an employee is fired for wrongful reasons. |