| A | B |
|---|
| SEM | Sports and Entertainment Marketing |
| Titanic | highest grossing movie of all time |
| Media | a means of communicating a message to large numbers of people |
| Pierre de Coubertin | Responsible for the re-introduction of the Olympic Games in the 18th century |
| Bill Veeck | Introduced “Bat Day”-precursor to modern promotions |
| Mark McCormack | Became the first sports agent with an agreement to represent Arnold Palmer |
| “Babe” Didrikson Zaharias | Widely regarded as the greatest female athlete of all time |
| Roone Arledge | Responsible for the integration of slow motion and the replay into broadcasts |
| William (Bill) H.G. France Sr. | Founded (NASCAR) |
| Pete Rozelle | commissioner of the NFL, guided the league to prominence |
| Michael Jordan | Responsible for the emergence of athlete/shoe company partnerships |
| David Stern | Responsible for positioning the NBA as a global brand |
| Jon Spoelstra | Widely regarded as one of the most innovative and successful sports marketers during his term with Trail Blazers and NJ Nets |
| Phil Knight | Founder of Nike, Inc. lured top athletes to endorse his products |
| P.T Barnum | Credited as the creator of the circus |
| Walt Disney | Developed the first fully synchronized sound cartoon when Mickey Mouse was |
| Adolph Zukor | Founded Paramount Pictures, one of the first producers to generate significant crowds at his theaters |
| Charlie Chaplin | first, and to date the last, person to control every aspect of the film |
| Louis Armstrong | Revolutionized the musical genre of Jazz, raising its level of popularity to where it is |
| Lucille Bal | TV’s first leading lady |
| Jerry Siegel and Joe Schuster | “Superman” was considered to be the first comic book superhero to gain inter |
| The Beatles | Set a music industry record when they occupied |
| Elvis Presley | Sold over 1 billion albums worldwide, far more than any other artist in history |
| William Hanna and Joseph Barbera | characters i.e. Scooby Doo, Flintstones, have become cultural icons by crossing the boundaries |
| Theodor Seuss Geisel | greatest author of children’s books of all time |
| Hiroshi Yamauchi | transformed Nintendo from a small card making company in Japan to the |
| Mort Sahl | Revolutionized the format of stand up comedy by becoming the first comedian to |
| Jim Henson | most profound influence on children of any entertainer of his time by creating the Sesame Street characters |
| Steve Jobs | Co-founded Pixar and Apple iTunes |
| Michael Jackson | “King of Pop” Thriller, became the biggest-selling album of all time |
| Ted Turner | creating “super stations” with a basic programming |
| Shawn Fanning and Sean Parker | Napster, an online file-sharing portal that many consider to be the most |
| Mohammed Ali | Transcended every barrier (from racial to political) to bring the sport of boxing to a |
| Jackie Robinson | first African-American to play for Major League Baseball |
