| A | B |
|---|
| Idea Generation | The process of thinking up or creating new plans, schemes, thoughts; used in creating new products and modifying existing products. |
| Ideation | The process of generating and developing new ideas |
| Attribute Listing | A synectics creative-thinking method that involves listing the characteristics or attributes of something and then combining some or all of those attributes into something else. |
| Lateral Thinking | A process used to solve problems and generate ideas in purposely illogical ways |
| Analogies | A similarity between like features of two things on which comparison may be made. |
| Associations | A connection or relation of ideas; correlation of elements. |
| Brainstorming | A creative-thinking technique involving the identification of as many different ideas as possible during a certain time frame |
| Synectics | A creative-thinking process that involves making connections through the use of analogies and metaphors. |
| Forced Questioning | A creative thinking technique using basic question starters to develop original questions to ask (and answer) about an issue or idea |
| Morphological Analysis | A synectics creative-thinking method to generate ideas by focusing on the details of a situation |
| Trends | The general direction in which people or events are moving |
| Customers | The people who personally use the goods and services that businesses produce |
| Programmed Thinking Methods | Organized, logical, and analytical thinking methods |
